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| Title | On Consumer's WTP (Willingness to Pay) for Fishery Product Traceability System in China |
| Publication Type | Conference Proceedings |
| Year of Publication | 2008 |
| Authors | Zhang, X, Wang, F, Wu, W, Fu, Z |
| Editor | Mumford, J, Leach, A |
| Conference Name | Fourteenth Biennial Conference of the International Institute of Fisheries Economics & Trade, July 22-25, 2008, Nha Trang, Vietnam: Achieving a Sustainable Future: Managing Aquaculture, Fishing, Trade and Development |
| Date Published | 2008 |
| Publisher | International Institute of Fisheries Economics & Trade |
| Conference Location | Corvallis, Oregon |
| Keywords | aquatic products, Consumer, Quality safety, traceability system, Willingness to pay |
| Abstract | Quality safety traceability system has adopted by most fishery enterprises as an important part of the strategic management. As the consequence, the end product is supposed to be higher. That consumers whether to accept has a direct impact on system successful implementation. This paper proposes a framework to research consumer awareness of fishery product and the traceability system and the degree of willingness to pay, cased study of consumers in Beijing on. The results contribute to the effectively apply the traceability system by aquatic products enterprises. |
| URL | http://oregonstate.edu/dept/IIFET/publications.html |
| Notice of Publication Number | NOP 08-A15 (English) |
