OREGON STATE UNIVERSITY
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| Title | On the power structure of aquatic product supply chain in China |
| Publication Type | Conference Proceedings |
| Year of Publication | 2008 |
| Authors | Feng, W, Xiaoshuan, Z, Weisong, W, Zetian, F |
| Editor | Mumford, J, Leach, A |
| Conference Name | Fourteenth Biennial Conference of the International Institute of Fisheries Economics & Trade, July 22-25, 2008, Nha Trang, Vietnam: Achieving a Sustainable Future: Managing Aquaculture, Fishing, Trade and Development |
| Date Published | 2008 |
| Publisher | International Institute of Fisheries Economics & Trade |
| Conference Location | Corvallis, Oregon |
| Keywords | aquatic products, contract, operational performance, power structure, supply chain |
| Abstract | It is helpful to keep the stability of aquatic product supply chain and promote higher development of fishery economy to research power structure of aquatic product supply chain. This paper analyzes the power structure of aquatic product supply chain via the behavior theory in marketing discipline, cased study by Beijing and Guangdong province. The result shows the main reasons for lower operational performance in aquatic product supply chain are rather unbalance cost and benefit of power structure across the supply chain. |
| URL | http://oregonstate.edu/dept/IIFET/publications.html |
| Notice of Publication Number | NOP 08-A16 (English) |
